You will need to design a design for your website.
Designs and the Designer
Your design can be defined in thesection of the tab:
Here you can create the structure required to store the design, then upload the cascaded style sheets and images required.
Designs are stored under /etc/designs. The path to the design to be used for a website is specified using the cq:designPath property of the jcr:content node.
All the changes that are made on a page in design mode are persisted below the design node of the site and are automatically applied to all pages that have the same design.
To realize your design you will need: